"Working with Max at London Fashion Week was a brilliant experience for us, both personally and in terms of brand exposure. He is "creativity" personified and it genuinely felt like collaborating with a young John Galliano, with every expectation his career will be just as extraordinary.

It was a perfect meeting of worlds. Max’s brand is deeply theatrical, rich in storytelling and striking visuals, and AKT is a brand born from theatre too. From filling the venue with our fragrance and creating behind-the-scenes content, to gifting guests and being dressed by Max himself, every detail brought the partnership to life. A true celebration of creativity, confidence, performance and the power of theatre."