Gola – Maximilian Raynor Store

AW26 Sponsor

British heritage footwear brand Gola Classics partnered with Maximilian Raynor to sponsor our London Fashion Week AW26 catwalk show and after-party. Held at One Hundred Shoreditch, Gola was worn by models on the runway, including reworked and bespoke pairs, and featured in an immersive installation both on and off the catwalk.

LEARN MORE

Gola Classics Marketing Director Donna Hill said:

“From the early stages of the collaboration with Maximilian, we have been delighted by his attention to detail, his acknowledgement of Gola’s rich history, and the way he wove Gola’s story into the show. The natural and fluid synergy between our brands has been remarkable.”

'Maximilian Raynor partnered with British trainer brand Gola, which was founded in 1905, as models walked with Gola-printed bags. "Gola approached me asking if I wanted to use some footwear in the show, and I went back with a proposal of a more expansive collaboration where I would really investigate the brand's heritage and weave that into my show narrative," said Raynor, who referenced the prolonged ritual of Victorian mourning in his FW26 show.'

Link

"From nostalgic Gola bags at Maximilian Raynor to striped Adidas t-shirts at Simone Rocha, athletic details were incorporated seamlessly throughout the collections."

Link

"This season marks a new chapter for Raynor and, with the support of Gola Classics, he reimagines the heritage label through his own modern lens"

"Countertops were adorned with handwritten letters, hanging from the ceiling and intertwined with Gola Classics sneakers."

"Customized Gola Classics were reworked into sporty heels, while other garments followed Raynor’s signature codes."

"It’s definitely a step forward into showing what I can do with the codes of a heritage brand because I’m collaborating with Gola on this collection. They are our lead sponsor and their brand identity was integral to the story. They were founded in the late Victorian period and that’s why we’ve done a lot of Victorian referencing in the casting, styling, and hair. It’s a real nod to their founding era and how we can bring that legacy brand’s earliest years into the forefront of styling."

"Gola’s messenger bags and trainers have become iconic, so a lot of the cuts are also taken from the ’60s, ’70s, ’80s vibe that we associate with Gola but also the Maximilian Raynor brand. So, I hope what I’m showing here is that alongside a classic brand, I can still infuse that into a very forward-thinking, progressive London collection.

Link