THE GINGERS VS THE ELDERS: A VILLAGE GREEN RIVALRY

Belvoir Farm and Maximilian Raynor share an obsession with taste… we’re taste obsessed! While
the ingredients of our crafts might be different, we’re united by the pursuit of great taste. At Belvoir
it’s fruit, flowers, botanicals and generational family recipes. For Maximilian, it’s fabric, colour, cut,
craft and research- the ingredients of design.

“Ever since I was a boy, Belvoir Farm has been part of days spent exploring museums, castles and
the British countryside - I think a bottle of Ginger Beer or the light sparkle of Elderflower captures
a sense of childhood adventure. There’s a nostalgia and romance to the brand that has always
stayed with me. These years later I have admired the humour and sophistication of their campaigns
and could not be more thrilled to have designed my show narrative around Belvoir, a brand whose
attention to detail, vibrantly optimistic vision and family-run ethos makes me feel very much at
home.”